| FOOD Wendy's Twitter on Ihop / Ihob name change (not that I'm planning on eating either one.)

[TerryP]

 

[Max]

 

[sk33tr]

man., the backlash over this name-change is just.....idiotic.

and that's putting it nicely.

 

[planomateo]

Temporary name change to promote their entry into the burger business. Questionable decision.

 

[planomateo]

LOL

 

[TerryP]

Temporary name change

I've not paid close attention to this. This is the first time I've seen "temporary."

 

[rueben]

Yeah, ask Stroh's beer how a major marketing change went for them.