If you'll think about this you'll find a lot of coaches in the mid and upper mid west who do a great job of understanding people and their culture. Hell, we may have to have someone explain to him that hamburgers and hot dogs and the grill ISN'T a BBQ.
However, I trust a small town guy like him a lot more than I would have a guy what was hired out of the heart of Boston or Chicago. One knows people, the others tend to grow up avoiding them.