If you openly support a community but only choose to do it, openly, in one month of the year? That's a far cry from consistency. It's placation.
I appreciate you citing Target. It's a great example. For lack of a better expression, "they went full gay" when they promoted Pride Month the way they did the last few years. They purposefully and publicly built the podium from where they were preaching. It didn't go over well with their consumer base and they dialed it back, a lot, this year.
I look at the Target story like this. Their latest actions of dialing it back? It makes business sense. They were alienating their consumer base. Openly, and loudly, celebrating Pride Month? I appreciate the sentiment but that didn't make business sense. All they had to do was look at their demographics and see, "not a smart move." (See Bud Light.)
There's a Free Will Church up the street that changed their signage June 1st. For three or four months it read, "call for prayer or visit this website." On the first, it read "All Are Welcome." I don't know...I do wonder, "why on that day/date?"
"Thirty days has September, October, June, and November. All the rest have 31 except when leap year comes."
They are the same people on the 31st of May as they are June 1st. They aren't any different July 1st than June 31st. Target, like others, chose to point to a group based on identity for one month and then it stopped.
If ya whore around Monday through Saturday but go to church on Sunday...you're still a whore.