Not a motto person ..... either.....Nothing substitutes for hard work, discipline, talent and coaching. Mottos are fine but they are not going to win anything for you. I will say in my view competitors should not need it. Seems like an external factor to me but what do I know....
Every once in awhile one fits.... should have a short shelf life
Some are petty and cheap
Some wear out their welcome
Some are so stupid..
But people seem to like 'em .......they sell on Tshirts. Or fit bill board space
I guess...sometimes...they just mean more...