If the team cannot, will not, or is unwilling or unable to compete for national titles, why compete at all? I think that is the best question. There is not one single fan who thinks Bama will EVER win a national title in basketball. Why compete then?
I mean, my alma mater (American University) can and will never compete, and we are D-1 (Patriot League). We made it to the tourney in 2009 (lost to Villanova in the first round, after we lead them for 90% of the game) and it was a huge deal. This year, we are doing really well and it's crazy how much more attention the school has gotten. We even got an AP vote last week and people were celebrating.
It's stuff like that which makes it all worth it. Did we suck for .. well, ever? Yeah. But it makes the little victories like that worthwhile. Plus, it allows for people to go to the school they really prefer and to also represent them on the court. Like, some people could adore Alabama's academics but also want to rep them on the hardwood with their skills. Alabama Basketball gives them that chance.
Is attendance really bad? Maybe if yall could hook in a big time recruit (or big-ish, haha), or get fans pumped up. Is there a student fan group? We have one called Blue Crew and they lead the school in attending sports events (mind you, I went to the least sports-minded school on earth .. For most students, all they care about is politics or international affairs. Blech). We also have a partnership with Coke so they would provide free drinks/food/t-shirts for sponsorship, and students would come for the food, Blue Crew would pump them up, and then it was a good cycle of free stuff + more people = more fans.
I wonder if a lot of it stems from hangover from the football program. I know at schools like Penn State, there is crazy fandom for all sports, especially women's volleyball, women's basketball, and men's soccer.