This thing was handled by LSU and the NCAA over year ago. No violation. There is no NCAA case here. Nothing was sold and the website was closed in one day after LSU compliance people talked to them about using LSU purple and gold. Fournettes name, photo, or likeness was never used. NCAA rules prohibit using an athlete's "name, image, or likeness" to profit.
The writer of the article had his media credentials stripped by LSU years ago. He comes out with an article like this from time to time.