Stock market on the short term is not a good gauge of the success of a marketing campaign. The best thermometer will be the stores and store owners. The success of a campaign isnāt realized by corporate for 3-6 months.
Kap is still an ass hat and the campaign is still stupid ass it makes at least 50% of the country not want to support them. It may excite the other 50 for a minute but that will only be short term if any.