Part of the sales pitch from LIV was "The World Tour" versus "The PGA Tour."My question here is why does it matter to build your brand when you're making ten times what your brand would make you on the PGA tour?
IE: "We can spread the game of golf to the world."
How do you spread the game to other locations around the world with a tour event based on limited events? You can suggest not appearing in the same city twice but I think you'd consider the basic rules of building a fan base beforehand.
The LIV has the money to finance a world wide tour: with more players, and more events, and better TV coverage ...
