I'm Right. You're Wrong. Here's Why.
1) CNS' reputation is critical to the success of the program. Those are CNS' views as inferred in his book. This impacts to some degree his reputation in a negative manner.
2) Reputation is an opinion, defined by others. One can only offer a case for a good reputation, one can not demand it. In this case, being a public icon as he is, "the public" will define CNS' reputation. (Think back to the heat he took after leaving Miami. He had a reputation as the most dishonest coach in football for a time, despite the truth. He had to weather that, to overcome that.)
3) CNS puts his name on the camp. CNS makes the choice to sell a product/service targeting children, apparently the youngest being Middle School boys. He was not subjected to an audience of children, he invited children.
4) In assuming some level of control over these 13 year olds campers, CNS is bound to provide an age appropriate environment. To use an extreme example to clarify a point, he can no more serve them beer than he can try to change their diaper. [I know that everyone was not 13, but the environment must be appropriate for all, thus it must be appropriate for 13 year olds.]
5) The question is what protocols is he obliged to provide for these 13 year olds? One child's home may define appropriate differently than another, but if you look at their public school environment you can get the clearest idea - an undisputable standard.
6) At any middle school, a football coach of 13 year olds can no more use profanity while addressing a group of 13 year olds than can the Principal over the school PA system or a Math teacher during a lesson. What your job is does not change your obligations. "Right and Wrong are not change by moving Left or Right" was how I heard it phrased during my teaching/coaching days. Simply put, cussing kids would get one removed from interaction with children (and fired if they could do it). Does it happen, sure, but more often around students who are a year or two away from being old enough to go to war, vice those who are a year of two removed from being the target market for Chuck-e-Cheese. Age matters, and American law, custom, and tradition bear that out.
7) Words are like bullet in that once either are fired, one no long has control over the damage that they will do. It is so unlike CNS to thoughtfully fire off a comment that he himself knew was wrong, as proven by his up-front apology. Imagine the fire storm in the press if Trent Richardson were caught on video addressing an assembly at some middle school and said CNS' exact same words. The plug for the mic would be pulled, he would be asked to leave, notes of apology would be sent home to parents, and the video would go viral. The sports nation would be calling for some sort of punishment from CNS, and yet its not TR addressing a gathering of 13 year olds, but CNS himself. If a player accidentally let "BS" slip in a locker room interview, do you suppose that player would be subject to so remedial training? Sure. So how can it not be hypocritical for players to not air "BS" when on video from now on?
8) As noted by Duder, there was instant disapproval by some there. Others maybe felt indifferent, but nonetheless as the parents went home I can't help but believe that the chatter about the camp experience was less about Investing Time versus Spending Time and more about along the lines of I can't believe that CNS told my son "That's B%$# S%$#" when I donāt cuss my child like that. [Again, I'm sure some parents likely do, but citing exceptions in an effort to skirt facing Right and Proper is still a dumb tact. e.g. "I'm not the only one speeding officer."]
9) The right thing to do, or say in this case, was so simple to see. This I strongly suspect was part of the problem that the grumbling parents had with his chosen actions. This was a bad choice. CNS knew it would be, and decided to go through with it anyway. If he himself thought that it was alright, he would not have apologized in advance. And now one can rightly wonder what other bad choices will he not care about making? -- and THAT hurts CNS' reputation, which hurts Alabama football, and hurts the UA, if you believe what CNS wrote in his own book.
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LBS' personal take on this is that I wonder if he is simply one of those persons who is supremely suited for dealing with 17-22 year olds and perhaps a little out of step with younger kids. Most people are that way. Some folks are hard-wired in a way that makes them great elementary school teachers, yet they can't sustain an adult conversation. Some old folks hate kids, but are the bees-knees at the retirement community. If this is the case, I don't fault CNS for being that way. LBS' beef is that this was a simple issue to avoid and "I'm not good with middle schoolers" is no excuse.