I was being a bit rhetorical.
They've signed quite a long contract with Texas A&M. It's an eight game, maybe nine, agreement they've made to play those games in Dallas.
Arkansas is well known to the older generation in Big12 (or should I say SWC) territory. It'll be interesting if we see their recruiting efforts start to center more on the northern part of Texas in the near future...ala ours in Georgia this year.