Alabama coach Nick Saban says sophomore quarterback Bryce Young is nearing $1M in endorsement deals since the NCAA allowed athletes to profit off their name, image and likeness. Young is the presumptive favorite to be named the Crimson Tide's starter.
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Alabama football coach Nick Saban hasn't officially named Bryce Young the Crimson Tide's starting quarterback, and yet Saban says that Young is already approaching $1 million in endorsement deals.
According to reports, Saban told the Texas High School Coaches Association's convention on Tuesday that Young, a sophomore, is due to make "ungodly numbers."
While Saban wouldn't divulge the specifics of the deals Young has signed, Saban said the total compensation is "almost seven figures."
"And it's like, the guy hasn't even played yet," Saban said, according to The Athletic. "But that's because of our brand."
Asked at SEC Media Days about Young's potential compensation, Ole Miss coach Lane Kiffin said, "That number just blew me away.
"He's made $1 million, and he hasn't started a game yet. Wow."
"That's great for him," Kiffin added, then later joked, "He definitely doesn't need to play against us this year."
Young signed a deal to be represented by Creative Artists Agency on July 2 -- the day after the NCAA allowed athletes to profit off their name, image and likeness.
So far, Young's only public endorsement has been in the form of a tweet for the company Cash App.