Group A: I can't believe they are raising ticket prices.
Group B: Do you remember when they moved our seats?
Group C: It is what it is; I'm quitting.
Group D: They complain about ticket prices, they complain about the NIL, they complain about the University finding funding...then complain about the product they are complaining about how its financed. And then, to cap it off, they ...
You might not go to Kroger. People in Kentucky do shop there. If there was a discount on groceries and was linked to UK athletics as well...it's a win, win, and a win. There's good there in a world that is murky, at best.
You may not eat KFC. I certainly don't. But if I did, and a school through their sponsorship offered discounts when events happened, I'd take advantage of those. Louisville fans would do the same. KFC wins. UL wins. Fans with horrible eating habits win.