Very commendable, but they're kinda missing the boat with the whole fallen soldiers thing. While those in uniform that paid the Ultimate Sactifice should ALWAYS be on our hearts and minds every day, this weekend is observed specifically for Veterans, those that have been fortunate enough to have NOT fallen while serving.
And I know that seems a little semantical and makes me sound like a hair-splitting douche, but maybe they should have included the names of Wounded Warriors instead?