I really don't feel too badly for the B1G fans. I realize they'll have to spend a little more money this fall (some have the time and money based on protest at OSU) but it's not that big of a bite. 10 bucks a month gets you coverage of one team, 15 bucks a month delivers access to the entire network--streaming, of course.
It's a little odd for a friend of mind, Penn State fan/alum. She's subscribed to Comcast for cable and Internet...so she'll be streaming the B1G over Comcast's Internet connection.