| NEWS Alabama Football Premieres "The Bama Standard" Docuseries - Sports Illustrated


Bama News

In today's sports media landscape, fans cannot consume enough documentary content, especially during an offseason. Alabama Athletics is tapping into this trend by collaborating with the school's exclusive multimedia rights holder Crimson Tide Sports Properties and Learfield Studios to launch a four-episode docuseries, "The Bama Standard."

Fueled by Gatorade, the weekly series features four Crimson Tide football stars - each in their own episode - showcasing them on and off the field and highlighting what it takes to leave a championship legacy in Tuscaloosa, especially as the program kicks off the post-Nick Saban era this season with new head coach Kalen DeBoer.

A new episode will launch every Wednesday in June across Crimson Tide’s social media platforms and be housed at Rolltide.com. The roll-out schedule and athlete focus is:

  • June 5: Episode 1 featuring Tyler Booker
  • June 12: Episode 2 featuring Malachi Moore
  • June 19: Episode 3 featuring Deontae Lawson
  • June 26: Episode 4 featuring Jihadd Campbell
“We’re excited to continue our collaboration with Alabama Athletics and Learfield Studios to bring fans another captivating series,” said Jim Carabin, vice president and general manager of Crimson Tide Sports Properties. “Student-athletes are the heartbeat of the Crimson Tide, and it’s an honor to create more in-depth feature programs aimed at providing a behind-the-scenes look at the hard work and dedication required to become a championship football program.”

In addition to the chapter, each player will take part in a "behind-the-episode” podcast that will live on CSTV social channels.

The Crimson Tide kick off their new era and new season on August 31 when they host Western Kentucky.
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