🏈 UPDATE: Texas Longhorns, Oklahoma Sooners unanimously accept invitation to SEC

They don't have a contract past 2025 and asking schools to sign for something that hasn't been negotiated.
And the performance of their media contract hasn't been stellar. There are a lot of "issues" in the Big12 that are making schools look around. Where can a Big12 school go? Big10, Pac12, SEC or ACC. The Pac12 has its own issues and finanically isn't good. The ACC is Clemson and the 13 dwarfs. The Big10 isn't much better with tOSU winning the conference football title five of the last seven years. The SEC improves the quality of competition but will cause some sports teams (OU wrestling, OU men's gymnastics) to find a new home or possibly be cancelled.
 
So, I assume this is probably likely to happen for the 2025 season? Seems like a lot of existing contracts run out then.
From what I understand it'll depend on Fox Sports. I'd think they'd continue broadcasting Big12 games through the rest of their contract (much like CBS will until the switch to ESPN.)

I think it's also important to remember the new SEC deal with ESPN beging in 2023. At that point we'll see the extra monies filtering down to schools. That brings the question to mind "is there a benefit for UT or OU to move before '23?
 
Back in June of 2010, when Texas considered joining the Pac-10 - and A&M and Missouri ultimately joined the SEC (in 2011) - realignment was driven by a desire to add major media markets into conference footprints to enhance payouts to leagues from rights agreements.

From where I'm sitting it looks like it's no longer the "conference foot print" when it comes to TV markets. Now it's more about "the brand."

 
From where I'm sitting it looks like it's no longer the "conference foot print" when it comes to TV markets. Now it's more about "the brand."

Bama is a helluva branding iron. Makes a Sasquatch footprint also. SEC's goose laying the golden eggs.
 
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