| FTBL The worst sports naming rights deal of all time? Syracuse University and the Carrier Corp.

18Champs

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The worst sports naming rights deal of all time? It would be hard to beat the deal that Syracuse University struck with Carrier Corp. (an air conditioning company), which contributed $2.75M towards the construction of the Carrier Dome and received naming rights in perpetuity.

To add insult to (negotiating) injury, Carrier is now headquartered in Palm Beach County, Florida. And it’s not like it’s going to be easy to buy them out of the deal. Carrier’s annual revenues topped $17 billion in 2020.

What is Syracuse missing out on?

@UofWA gets $4.1 million per season from Alaska Airlines for the name Alaska Airlines Field at Husky Stadium.

University of Illinois receives $2 million annually from State Farm..

Syracuse receives the equivalent of $78,000 per season.


SU still trying to minimize Carrier Dome naming rights (LINKS)SU’s latest gambit continues an effort to get a more lucrative one (with someone else) in place.https://www.google.com/amp/s/www.nunesmagician.com/platform/amp/2019/8/22/20828514/syracuse-still-trying-to-minimize-carrier-dome-naming-rights-deal-orange-sports-sponsorship


Syracuse University is tired of its horrible 36-year-old naming rights dealSyracuse's naming rights deal with Carrier for the Carrier Dome is an all-time boondoggle, but the school is trying to change the tides.https://www.google.com/amp/amp.thecomeback.com/ncaa/syracuse-carrier-dome-naming-rights.html

Syracuse tried to renegotiate the deal 5 years ago in order to help fund upgrades (including a new roof) for the Carrier Dome. Apparently, said negotiations did not go anywhere.

Syracuse negotiating for new naming rights on Carrier Dome (report)According to a report, Syracuse University is negotiating with Carrier in an effort to get more money in exchange for naming rights to the building.Syracuse negotiating for new naming rights on Carrier Dome (report)
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“The school could also go to court to make the argument that the original deal should be scrapped, because when the dome is renovated, it will be radically different from the venue (former Carrier cheif executive officer (Melvin) Holm sponsored."

“Syracuse and Carrier agreed in 1979 that the building would be named for the company in exchange for a one-time donation of $2.75 million. Neither side has publicized the exact wording of the agreement, through it has frequently been referred to as a ‘lifetime’ agreement.”

More today with legalized online sports betting:

“The Bloomberg article cited naming rights expert, Jeff Knapple, chief executive officer of Van Wagner Sports & Entertainment, as saying the naming rights to the building would be worth at least $2 million annually.”

Syracuse scrubs all 64 ‘Carrier’ mentions from its annual football guide; it’s just the Dome now.

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