That's not a bad comparison to the PAC.
Who's Line is it Anyway was a big hit several years ago on the BBC, was picked up by a studio and major network in the states, and because their show lost it's edge they're now looking at the CW. (It's in syndication likely bringing in as much in royalties as PAC school's do in revenue from the conference payouts.

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The PAC ... once was a big hit on ESPN and ABC. But, the PAC has lost it's edge ...
Now they've pitched the four broadcast networks, the ESPN family, explored options including AppleTV, and are now looking at the CW.