This is a great Catch-22. It takes money for programs to be successful. We'll all agree on one more thing today. The revenues that come from these two are split equally between the schools (including the conference.) So, 17 million would be split 17 ways.
The playoffs.
In the current format the SEC will earn:
The SECCG:
The SEC doesn't publicly release how much money is generated through the SECCG. Those proceeds are added into the overall revenue distribution to the 16 schools. It's a pool of money filled with the TV rights ($$$,) tickets, concessions, sponsorships like Dr. Pepper, and then all of the "game day" stuff the SEC sets up and charges money for surrounding the game.
Revenue:
If the league only makes 5 percent of the total and the total is the lowest proected at $305M it's 15.25M. If it is the best case scenario based on recent history? $31 million.
The way I'm seeing this? The SECCG pays the same as getting a team in when it's just four teams. Financially, it's assuring the same as five in each season.
Enough of this rabbit hole this morning ...
The playoffs.
In the current format the SEC will earn:
- 4 million per team that makes the field
- 4 million per team that advances to the quarters.
- 6 million per team that advances to the title game.
| Scenario | Qualifiers | Advancing | Total Rev |
|---|---|---|---|
| Four SEC | 4 x $4M = $16M | 4 X 4M (quarters) = 16M | $32 million |
| Five SEC | 5 X $4M = $20M | 4 X 4M (semis) = 16M | $36 million. |
| Five SEC | 5 X $4M = $20M | 5 X 4M (semis) = 20M | $40 million. |
The SECCG:
The SEC doesn't publicly release how much money is generated through the SECCG. Those proceeds are added into the overall revenue distribution to the 16 schools. It's a pool of money filled with the TV rights ($$$,) tickets, concessions, sponsorships like Dr. Pepper, and then all of the "game day" stuff the SEC sets up and charges money for surrounding the game.
Revenue:
- The Game: Face value on the tickets range from around $100 up to $200+. If we assume everyone pays in that rangeāaccounting for free tickets and the studentsāwe're looking at 10-14 million in ticket sales.
- Around the Game: The SEC has their fingers in everything from the time you park. Addiontional revenue includes concessions, parking, sponsorships, and merchandise. That's reported in the 15M to 20M range.
- TV deal. Here's the money. Now that CBS is out and ABC/ESPN are in this game falls under the seasons umbrella. Annually it's $305 - $310 million. When we put that in context, this one game accounts for, on average 5-10 percent of the total (annual football revenue for the conference.) **
If the league only makes 5 percent of the total and the total is the lowest proected at $305M it's 15.25M. If it is the best case scenario based on recent history? $31 million.
The way I'm seeing this? The SECCG pays the same as getting a team in when it's just four teams. Financially, it's assuring the same as five in each season.
Enough of this rabbit hole this morning ...
