📡 SEC implements climate-controlled benches for 2025 football season - Southeastern Conference

[SEC Sports]

SEC implements climate-controlled benches for 2025 football season - Southeastern Conference

The Southeastern Conference announced today that Dragon Seats, a climate-controlled sideline bench system, will be installed in all 16 SEC football stadiums beginning with the 2025 season.

www.secsports.com

BIRMINGHAM, Ala. (August 27, 2025) – The Southeastern Conference announced today that Dragon Seats, a climate-controlled sideline bench system, will be installed in all 16 SEC football stadiums beginning with the 2025 season.

Each SEC school will feature up to six Dragon Seats benches and six Dragon ShadER sunshades on both the home and visiting sidelines for all home games, including the SEC Championship Game and select neutral-site rivalry games. In total, this initiative will provide nearly 200 benches and sunshades conference-wide.

“The SEC is committed to providing our student-athletes with the very best resources on game day,” said Kory Dahlen, SEC Director of Championships. “By ensuring every program has access to consistent, state-of-the-art sideline technology, we are enhancing both player safety and overall performance.”

In addition to installation at all campus stadiums, Dragon Seats benches and sunshades will be in place at the SEC Championship Game in Atlanta, as well as at the Florida–Georgia game in Jacksonville and the Oklahoma–Texas game in Dallas.

“Being selected by the SEC to deliver our technology across every football program is a tremendous honor,” said Frank Floyd, President & CEO of Dragon Seats. “This rollout ensures that athletes, coaches, and fans alike benefit from the highest-quality sideline equipment available anywhere in sports.”

Dragon Seats benches and Dragon ShadERs will create a uniform sideline look throughout the conference. Dragon Seats’ gameday service technicians will also be present to support setup, operation, and service as needed.

About Dragon Seats

Dragon Seats is the leading provider of climate-controlled benches and innovative sideline solutions, trusted by the National Football League, NFL Member Clubs, dozens of top Power-4 college football programs, The PGA Tour, MLB & NCAA baseball bullpens and dugouts, and premium lifestyle spaces. Dragon Seats is headquartered in Cleveland, Ohio and has a 35-year track record of innovation. Our mission is to maximize player safety, performance and comfort in all weather conditions, which has solidified its reputation as the #1 Bench in Sports.