"Within probably 24 to 36 hours after we sent out the policy, we started getting calls and questions," Bloom said. "We went back to our legal counsel and we were told there is a window where we could tweak the policy."
Bloom said the intent of the policy is to protect SEC schools' Web sites so video can only be seen there. In other words, under the new policy, video from Alabama and Auburn practices and news conferences that you see on al.com would be banned and only available at the schools' Web sites.
"Probably one of the greatest challenges that we're going to have as an industry is the balance between the protection of online rights, the protection of revenue stream, and the media/public relations aspect to it," Bloom said. "Because we're all dealing in new territories."
Since the policy became public late last week, about 35 to 40 media outlets have complained to the SEC, Bloom said. Numerous articles, both from newspapers and non-traditional media, have taken the SEC to task for creating a monopoly over content that is produced by the news media. Some media companies are considering legal action.
