I've kinda been fighting the cord cutting stuff but man, cable networks are getting MASSIVELY desperate right now. Fox just paid the WWE 2 billion dollars for a show that doesn't even draw 3 million viewers and NBC/USA gave WWE another 1.5 billion for a show that barely gets 3 million. There is absolutely no chance that they're going to make that money back with advertising (wrestling gets notoriously low ad rates) and they still have to pay for all the other content they're bringing in. Add to that ESPN just continues to lose subscribers and is probably going to be giving massive contracts to the NFL, NBA, SEC, etc. in the next few years. These networks are just going to continue overextending themselves. Advertisers are going to start pouring more and more money into Amazon, Netflix, Youtube, Hulu, etc., while cutting back on traditional TV.