"Total Cost of Attendance has been promoted by advocates, analyzed by academicians, and administered by federal agencies. We sought responses from all three factions to elaborate and to clarify the subject matter. The financial windfall from television contracts and mass marketing by athletics departments means student-athletes will receive a stipend for the 2015-16 academic year and beyond."
http://www.scout.com/college/alabama/story/1568769-reactions-to-total-cost-of-attendance
http://www.scout.com/college/alabama/story/1568769-reactions-to-total-cost-of-attendance