I'm only using your quote for context here.
I don't know if BYU has a deal with Ore-Ida. Assuming they do, or will, this is something I appreciate.
Putting this closer to home. The KFC Yum! Center is where Kentuckly plays basketball. UK already has a sponsorship deal; have for awhile. Now, imagine the same concept with UK and KFC as we see here with BYU and Ore-Ida.