They already have one. In Bama's case, it's Nike. The cooling fans may be Power Breeze and American Standard. The first is already there.
At least this is how I've read and understood this. That's the reason I said "opposite the Niki logo" earlier.
What you copied here was the NCAA's release. It's far from clear.
We'll see. Alabama is traditionally sharp, yet conservative, with things like this. I suspect that'll continue.