I've never understood. People claim to hate Finebaum, Scarbinsky, Goodman, etc... and then tune in or click on their articles/links. If you truly want them to go away, follow Brandon's lead - don't listen/click. If you do, you are just increasing their popularity/income.
I had a friend in college (Barn fan) who would ride to UAB with me. He would make me stop every Monday, Wednesday & Friday mornings so that he could see what "that SOB Finebaum said today". I tried to explain that all he was doing was helping Finebaum get a bigger house.