šŸˆ Just for fun: What would you want to see as UA's on-the-field sponsorship logo? [Update: UA signs deal with US Navy for logo sponsorship]

Jordan is a seperate brand that was established under Nikes name. Jordan has their own budget, their own brand , operate within themselves.
And report up to Nike. It’s like Infiniti within Nissan. Lexus within Toyota. Acura within Honda. Separate brands that report into a parent company. Each of these have their own management, budget and operations.
 
Sounds like the athletic wear contracts increased exponentially after Bama signed their 2013 deal, between 2014 and 2016. So some ADs played hardball to drive that number up so quickly over such a short period of time. I agree, we should have been leading that charge. I’d be interested to see the deals signed by major programs from our deal until the big 2016 Ohio State deal. The annual payouts shot up like a rocket somewhere in there.
 
I’d be interested to see the deals signed by major programs from our deal until the big 2016 Ohio State deal.
There are two cited in this thread from the same year UA signed the contract. In 2014, UVA signed a new deal with Nike for the same numbers Nebraska did in 2013. The Cavalier program actually got a "raise" through that deal as Adidas was trying to get their toe in the door.

(What crazy about that Virginia deal is Nike paid half of that amount to have their logo displayed in the CFP's that season.)

2014 was essentially the line of demarcation. All anyone heard was "the playoffs are going to bring in so much money..."

Our outlier here, again, isn't Nike or a school. It was Under Armor trying to take part of the market from Nike. They inked a deal with Notre Dame that season that beat everyone: I believe it was 10 years at 90 million. (You'll have fact check that one.) This was in 2014.

In 2015...the proverbial damn broke when Michigan signed their deal with Nike.
 
My gut instinct tells me that the Jumpman schools are getting paid more than the Nike schools of the same rank/caliber. Michigan would be an example I'd check.
Jumpman doesn’t exist without Nike. Nike certainly exists without Jumpman. Jumpman is not a company. You cannot buy any Jumpman stock.

In many cases, Jumpman will sponsor a few sports within a school. As a result, and since numbers aren’t available, you can’t make a side-by-side comparison of sponsorship amounts so your instinct is a guess at best. If you think Jumpman is better than Nike, that’s your opinion. IMO, you’re only buying into the hype. Nothing says Jumpman is better.
 
Look at Memphis: logo for the conference, logo and name of sponsor plus a reminder to people where they are, and then look at the box on the sidelines.

WAY too busy!

Screenshot 2025-09-20 1.39.50 PM.png
 
As a result, and since numbers aren’t available, you can’t make a side-by-side comparison of sponsorship amounts so your instinct is a guess at best.
An FOI request for OU and subsequent articles said OU received more money with the jump to Jumpman from just being a Nike school. Three sports made the move. It's about eight years now since they've made the move.

I knew about Florida but didn't realize OU made the switch.
 
An FOI request for OU and subsequent articles said OU received more money with the jump to Jumpman from just being a Nike school. Three sports made the move. It's about eight years now since they've made the move.

I knew about Florida but didn't realize OU made the switch.

Florida, Oklahoma, Michigan, UCLA and North Carolina are the only ones I know of for football.
 
An FOI request for OU and subsequent articles said OU received more money with the jump to Jumpman from just being a Nike school. Three sports made the move. It's about eight years now since they've made the move.

I knew about Florida but didn't realize OU made the switch.
Time helps to increase value. If Alabama was ready to evaluate new vendors, you don’t think Adidas, Under Armour and even Nike would offer more?
 
Time helps to increase value. If Alabama was ready to evaluate new vendors, you don’t think Adidas, Under Armour and even Nike would offer more?
I'm not sure what you are saying here. Jumpman? I could care less but not by a lot.

I wasn't looking for information yesterday. I saw the logo and decided to look. I noticed they got more money with the switch/upgrade to Jumpman which answers one of the questions about compensations: it appears Jumpman pays more.

I don't remember the exact number today except it was around a quarter of a million more cash per year (along with a signing bonus.)

There are schools that have a WHOLE lot more to bitch about than Bama and its Nike contracts. Ask anyone in the Auburn administration how the ROI is going with that UA stock option.
 
I'm not sure what you are saying here. Jumpman? I could care less but not by a lot.

I wasn't looking for information yesterday. I saw the logo and decided to look. I noticed they got more money with the switch/upgrade to Jumpman which answers one of the questions about compensations: it appears Jumpman pays more.

I don't remember the exact number today except it was around a quarter of a million more cash per year (along with a signing bonus.)

There are schools that have a WHOLE lot more to bitch about than Bama and its Nike contracts. Ask anyone in the Auburn administration how the ROI is going with that UA stock option.
If Nike’s contract with Alabama was up for renewal tomorrow, do you think Nike would pay more? If other shoe companies wanted the contract, do you think they would pay more? I know none of them would pay less.
 
If Nike’s contract with Alabama was up for renewal tomorrow, do you think Nike would pay more? If other shoe companies wanted the contract, do you think they would pay more? I know none of them would pay less.
I still don't get the point you're trying to make. Sorry. I was just adding some info I found I thought was pertinent to the conversation.

I really don't care a whole lot. Nike, Adidas, whomever. Hell, give me Champion with some 'Chucks' for the basketball team and I'm good.
 
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