You said that the Jordan brand pays more for sponsorships. Looking at current sponsorship pay compared to previous sponsorship pay doesnāt mean anything. Prices go up. Whoever gets Alabamaās uniform and shoe sponsorship next will pay more than Nike is currently paying. Even Nike will pay more than Nike is currently paying. Jordan brand paying more than Nike did for Oklahomaās uniform and shoe contract is just response to the market conditions.I still don't get the point you're trying to make. Sorry. I was just adding some info I found I thought was pertinent to the conversation.
I really don't care a whole lot. Nike, Adidas, whomever. Hell, give me Champion with some 'Chucks' for the basketball team and I'm good.
OU was under contract. They were moving to the next one. Three sports went Jordan brand. The others remained the same; Nike brand. For those three sports Nike paid them a bonus to move to Jordan instead of just wearing Nike.You said that the Jordan brand pays more for sponsorships. Looking at current sponsorship pay compared to previous sponsorship pay doesnāt mean anything. Prices go up. Whoever gets Alabamaās uniform and shoe sponsorship next will pay more than Nike is currently paying. Even Nike will pay more than Nike is currently paying. Jordan brand paying more than Nike did for Oklahomaās uniform and shoe contract is just response to the market conditions.
And the only way they could do it is because they were dealing with corporate Nike. Oklahoma said, āokay, you want us to wear Jumpman, then pay us to switch.ā Oklahoma had the upper hand.OU was under contract. They were moving to the next one. Three sports went Jordan brand. The others remained the same; Nike brand. For those three sports Nike paid them a bonus to move to Jordan instead of just wearing Nike.
The way it was described it wasn't a re-negotiation or a bid. It was a promotion; in both senses of the word.
OU, giving demands on being one of four football programs wearing the Jumpman brand? That's doesn't make sense to me.And the only way they could do it is because they were dealing with corporate Nike. Oklahoma said, āokay, you want us to wear Jumpman, then pay us to switch.ā Oklahoma had the upper hand.
I guarantee you that Nike corporate approached OU, not the other way around. Since OU was under a Nike contract, the only way a change would occur is if Nike/Jumpman paid more money.OU, giving demands on being one of four football programs wearing the Jumpman brand? That's doesn't make sense to me.
I can't agree with you here. The only way?Since OU was under a Nike contract, the only way a change would occur is if Nike/Jumpman paid more money.
I guarantee you that Nike corporate approached OU, not the other way around. Since OU was under a Nike contract, the only way a change would occur is if Nike/Jumpman paid more money.
Which points?Dude, you gotta give it up. You are wrong on a number of points regarding Jumpman and Nike.
OU: You want us to do something? Make it worth our while. We already make a ton of money from Nike. Whatās in it for us?I can't agree with you here. The only way?
Nike: Here's an opportunity to be one of the only four in the nation ...
OU: We'll accept the honor, only if you pay us more money?
Which points?
And you have shown you know nothing about business and sponsorships.Every damn one on the thread. Hard headed as shit. You have shown you know zero about the Jordan brand, it's appeal, and what it means to the youth of today.
And you have shown you know nothing about business and sponsorships.
Every brand pays more for business when a contract is up. Nobody pays less. If (fill in the blank) wanted Alabamaās business, they would pay more than Nike is currently paying. But youāre so obtuse you think that Jordan has more money to spend.You're out of touch. It's ok. I know enough about both to know Jumpman is rhe one brand that could push Alabama to even a higher level than Nike. You in fact are showing you know nothing about either because you haven't proven Jumpman can't bring us more money when multiple people have told you it would, and that they pay programs more. You're so obtuse you only think Jordan is a basketball brand. The guy has Nascar moving to the beat of his drum. Freaking Nascar. Yeah, it's me that doesn't know.
Every brand pays more for business when a contract is up. Nobody pays less. If (fill in the blank) wanted Alabamaās business, they would pay more than Nike is currently paying. But youāre so obtuse you think that Jordan has more money to spend.
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