Up until last year, I rarely went... maybe once every couple of years to take the kid to see a Disney flick she wanted to see like Frozen 2 or something. But when the AMC theatres remolded... evolved... it peaked my interest. By tickets on the app where you pick your seats, comfortable seats at that recline, plenty of space so you aren't hearing your neighbor smack on Skittles, and no waiting in lines for food/drink. I still don't go often (again, partly because I don't have an AMC close by), but I go a couple times a year now. Much better experience than it used to be.