🏈 Introducing The AdvantageA comprehensive program that will provide Crimson Tide student-athletes with the education and tools necessary to build...

 

[JoseyWalesTheOutlaw]

Alabama Athletics Unveils The Advantage - Alabama Athletics

TUSCALOOSA, Ala. – Alabama Athletics, one of the most recognizable and influential brands in all of sports, has created The Advantage, a comprehensive progra...

rolltide.com

The Advantage is designed to educate and provide Crimson Tide student-athletes with the tools necessary to build and elevate their personal brands​

TUSCALOOSA, Ala. – Alabama Athletics, one of the most recognizable and influential brands in all of sports, has created The Advantage, a comprehensive program that will provide Crimson Tide student-athletes with the education and tools necessary to build and elevate their personal brands.
In working with both campus partners and external entities, The Advantage, will focus on brand management, maximizing personal social media platforms and financial literacy.
"We are excited to launch this new program, which even further demonstrates our commitment to fully developing our student-athletes," Alabama Director of Athletics Greg Byrne said. "We are blessed to have incredible resources on campus with our institution, allowing us to better fit our specific needs and evolve The Advantage, as needed."

 

[JoseyWalesTheOutlaw]

I assume Kirby and UGA will release their program today as well. Can you feel me.

 

[rocknthefreeworld]

I assume Kirby and UGA will release their program today as well. Can you feel me.

Introducing UGAly. Designed to provide and educate Dawgs athlete-students with the tools necessary to elevate and build their brands personally.

 

[XXL TideFan]

Is this the first such program? Guarantee that this was game planned 2 or 3 years in advance.

 

[JoseyWalesTheOutlaw]

I assume the ole Dodge Charger Program will still be used when needed?

 

[OldPlayer]

Is this the first such program? Guarantee that this was game planned 2 or 3 years in advance.

I'm sure preliminary plans were created when image and likeness compensation was first gaining steam. As it came closer and closer, the plan was refined and examined for NCAA allowance.

 

[50+yeartidefan]

Gosh. I looked through this book and didn't see anything about.
maybe things have changed since then!!!!!

 

[It Takes Eleven]

Introducing UGAly. Designed to provide and educate Dawgs athlete-students with the tools necessary to elevate and build their brands personally.

Their Advantage. Designed to take athletes to the edge of success....but just the edge.

 

[BamaFan334]

Gosh. I looked through this book and didn't see anything about.
maybe things have changed since then!!!!!View attachment 17586

Can print in more than two colors now for sure.

 

[mando]

Just one more way for Bama to gain an advantage. No one else can match the marketing message backed by facts.

 

[rick4bama]

 

[50+yeartidefan]

Just one more way for Bama to gain an advantage. No one else can match the marketing message backed by facts.

Bama and nick are staying ahead of the curve for sure....must be frustrating for other "wanna-be programs"...UGA, AU, LSU, etc

 

[RollllTide!]

Conundrum. If an athlete uses his likeness with BAMA logo, does he/she have to pay a license fee. Selling his jersey etc. .

 

[Since61]

Sorry guys but I think this is a big bunch of crap.

 

[JoseyWalesTheOutlaw]

Sorry guys but I think this is a big bunch of crap.

You may be correct but Bama will have to get in there and fight or get left behind.

 

[mando]

Sorry guys but I think this is a big bunch of crap.

I agree with this also but if the NCAA is going to open it up no one can take advantage of it like Bama can. I wish this were not the case but what do you do if NCAA changes the rules? You can't sit idle by and the Bama machine is a marketing machine for appealing to kids wanting to earn likeness money as well as make money at the next level. No one in college football can match what Bama can do for a kid in terms of potential earnings value.

 

[BamaFan334]

Conundrum. If an athlete uses his likeness with BAMA logo, does he/she have to pay a license fee. Selling his jersey etc. .

I think it's more autographs and advertising without logos like traditional commercials if I had to guess. Social media and all of that. Doubt they can govern hashtags.

 

[rocknthefreeworld]

Conundrum. If an athlete uses his likeness with BAMA logo, does he/she have to pay a license fee. Selling his jersey etc. .

If they are allowed to make money off their likeness, then surely they can't argue that the school should not do the same.

 

[OldPlayer]

Conundrum. If an athlete uses his likeness with BAMA logo, does he/she have to pay a license fee. Selling his jersey etc. .

It's not "his" jersey to sell. Uniforms are property of the school.