Personally, I think he has a point.
The game lists the height, weight, and home town of the players. It duplicates skin tone, and even if they were a visor or a particular sweat band. The only thing missing is a picture perfect face and a name.
It depends on your definition of 'likeness' I suppose.
If someone were to use a person wearing the exact clothes you wear, hair style, skin color and tone, home town, height/weight. and occupation as you as a character in a book...you would probably claim it was based on you and want a piece of it. If they had everything listed exactly as you except the name (using some other identifier to replace the uni number) and then claimed that character was a child molester, you would be upset about it and at least threaten to sue for defamation.
I cannot say that I blame him.