Advertising/sales would be my guess. They've turned something most of us have done as kids (trick shots, goofing off and just having fun) into a business. They also use their platform for a few other things > http://www.dudeperfect.com/blog-2/
How successful are they, who knows? There headquarters is in a building that previously was a consignment store. Drove by a few days ago and the store sign changed to Dude Perfect, and I was wondering if it was related.
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