🏈 Do you guys thing Bama will try something that Ugly Orange is doing?

Up until now, Alabama’s revenue generation efforts has been to support athletic teams. Uniforms, coaching staffs, travel, recruiting, field maintenance and operations management. Revenue generation has not been to build NIL funds. NIL has been outside companies paying athletes for promotion, not UofA writing a check to an athlete. That’s where it needs to change. The University should develop a marketing plan for their athletes and market those athletes to the sponsoring companies - much like a talent agency markets their roster and finds deals for their clients. We’ve all seen celebrities in commercials promoting products. If Ford has a celebrity promoting their latest vehicle, the celebrity is paid and the agency (ie, Alabama) is paid. Both the celebrity (athlete) and agency (Alabama) wins. The key hurdle is working with the player agents to not step on each other’s toes.
 
NIL has been outside companies paying athletes for promotion, not UofA writing a check to an athlete. That’s where it needs to change.
This goes back to a thread we talked a few, maybe several, weeks ago. What programs are going to be shut down? Schools will not be able to afford revenue sharing with all their programs.
 
Interesting article in the Journal today about Duke’s collective… for men’s basketball only. It’s not advertised or publicized. Minimum donation is $1MM. The donors don’t brag or mention the fund. They just want the best players and team. You don’t hear how much any of them are getting paid, etc. The school has a normal collective for all their other sports/athletes.
 
I don't envy Byrne's situation in all this one bit. There's really nothing he can do, in terms of freeing up money, or raising more money, that won't ruffle feathers. UA's situation of being planted firmly behind the 8 ball in this NIL/Collective money race hasn't changed from the beginning. Bama lacks the deep pocket mega donors like some other schools have. That isn't to say Bama doesn't have some extremely wealthy people who have given generously to UA over the years... they have, and they still will. But even those people don't hold much of a candle to someone like Jimmy Rane, or the oil men in Texas. The other issue is, UA also lacks the big corporate backers that many other schools are connected with. Just in the SEC alone, schools like UGA, TN, Arkansas all get a really nice influx of funds from corporate backers. Again, yes, Bama has some... but Tyson Foods isn't based out of Tuscaloosa for example. It's a revenue stream that isn't flowing to Bama the way it flows to some others. That pretty much leaves Byrne having to milk an army of cows for every drop. And while we have a lot of fans to get milked for money, that takes a lot of work, and really relies on an all give some model as opposed to a some give all, and it's hard to get even a little from some once. Much less twice, three times, four times, etc. And lastly, the fan model (or cow milking)... even with its limitations, it is also still the same type of money well used by other schools, Bama just can supplement the funds with a massive check from Pilot. Or JB Hunt.
 
For every men’s program shut down, they have to shut down a women’s program (Title IX). Alabama is already on the low end of sports offered.
Wouldn't that be the other way around? I can see them having to shut down a men's program if they shut down a women's program. Title IX is there to protect the women. The way you worded it is far from protecting them.
 
Up until now, Alabama’s revenue generation efforts has been to support athletic teams. Uniforms, coaching staffs, travel, recruiting, field maintenance and operations management. Revenue generation has not been to build NIL funds. NIL has been outside companies paying athletes for promotion, not UofA writing a check to an athlete. That’s where it needs to change. The University should develop a marketing plan for their athletes and market those athletes to the sponsoring companies - much like a talent agency markets their roster and finds deals for their clients. We’ve all seen celebrities in commercials promoting products. If Ford has a celebrity promoting their latest vehicle, the celebrity is paid and the agency (ie, Alabama) is paid. Both the celebrity (athlete) and agency (Alabama) wins. The key hurdle is working with the player agents to not step on each other’s toes.

Speaking of uniforms, isn't the Nike deal coming up here soon or did it already recently happen?
 
Wouldn't that be the other way around? I can see them having to shut down a men's program if they shut down a women's program. Title IX is there to protect the women. The way you worded it is far from protecting them.
Yea, probably. But with men’s programs generating the money, it would likely give justification for eliminating a woman’s program.
 


Write your reply...
Back
Top Bottom