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Key said no Alabama players from the 2012 team, which also won a BCS national championship this month, used SWATS' products.

http://alabama.rivals.com/content.asp?CID=1466558

This gets me right here:

NCAA bylaws prohibit extra benefits for players, and a promise of a future endorsement for such a benefit could be deemed an NCAA violation. According to NCAA bylaw 16.02.3, an extra benefit is "any special arrangement by an institutional employee or a representative of the institution's athletics interests to provide a student-athlete or the student-athlete's relative or friend a benefit not expressly authorized by NCAA legislation."

According to Key, who is a UA graduate, players on Alabama's 2009 and 2011 teams who used SWATS products paid full price for them
 
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Is there really anything to be concerned about with this story?
Truly?

I do not mean to condone unethical or illegal conduct by our players, but even if they used the sprays last year - short of a video showing the application of the spray in the locker room prior to a game - how in the world could you prove it was used then or now?
 
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