NCAA bylaws prohibit extra benefits for players, and a promise of a future endorsement for such a benefit could be deemed an NCAA violation. According to NCAA bylaw 16.02.3, an extra benefit is "any special arrangement by an institutional employee or a representative of the institution's athletics interests to provide a student-athlete or the student-athlete's relative or friend a benefit not expressly authorized by NCAA legislation."
According to Key, who is a UA graduate, players on Alabama's 2009 and 2011 teams who used SWATS products paid full price for them