Marc Kohn, Barrett Sallee leave Bleacher Report, other cuts made [updated]
It looks like there are big changes underway at Bleacher Report. At least two prominent people (Marc Kohn, the senior director of video programming, and Barrett Sallee, the lead SEC writer and national CFB video analyst) have already left the company, and Awful Announcing sources indicate that around 50 positions may be cut this week. It appears that Kohn is leaving for a video role at Barstool Sports, while
Salleeās post doesnāt indicate a destination (beyond the radio roles heās currently serving in), but it sounds like there are many more changes to come. It also sounds like B/R may be drastically changing what they cover. Hereās the key part of
Salleeās post on his departure:
Tuesday was the last day that youāll see content from me under the B/R banner. Due to changes in direction, the need for day-to-day coverage of college football was no longer needed.
Beyond those two prominent departures, sources have told Awful Announcing that most of the college football and CFB recruiting staffers have been laid off, and that the video department is being downsized. The video change in particular is interesting, as Kohn was promoting B/Rās future in that realm as recently as October. Hereās the key part of
what he told sportsvideo.orgās Brandon Costa then, in relation to their live productions of three high school football games:
āWeāre going to be involved in this space for some time to come,ā he explains, ābut, right now, we are really focused on being able to zero in on these three games, learn a lot, and then figure out where we are going to take this next.ā
Maybe Bleacher Report wonāt be taking those high school live productions anywhere next. And maybe their college football coverage will be dropping off as well. Itās notable that itās under āMore Sportsā on their homepage, behind the likes of college basketball and the NHL (thatās apparently a common move in the offseason, but has been done later after National Signing Day in the past). Keep in mind that Bleacher Report is owned by Turner, too, and Turner has good reasons to cover the NBA, MLB and college basketball thanks to rights deals (and has to cover the NFL, given its popularity), but has much less incentive to cover college football than ESPN or Fox. It will be interesting to see how Bleacher Reportās video and college football coverage evolves from here.
Update: A source close to the situation told AA that Kohnās departure is separate from the other cuts, as he left on his own to take the Barstool job. The source also emphasized that Bleacher Report is growing overall, hiring 170 people over the last year, and currently has 45 open positions, and that theyāre focused on their premium content (doubling down on video with emphasis on compelling storytelling and shareable content such as Game of Zones and Gridiron Heights, as well as text from big-name writers like Mike Freeman, Howard Beck and the key contributors to B/R Mag). The source said these cuts in particular are a very isolated situation and mainly involve B/R reducing duplication and essentially shutting down any last pieces of its user generation roots. The source also indicated that Bleacher Report remains committed to video and covering college football, regardless of Turnerās rights agreements, including content from its top CFB writers and other day-to-day coverage that comes from aggregated sources.
It should be noted that Sallee was not a āuser-generationā hire. Heās a respected writer and reporter who joined Bleacher Report from College Football News in March 2012, and provided plenty of credibility for their site. Also, while Kohnās departure was of his own volition, heās a prominent loss as well. These other cuts may have an impact too. While B/R is hiring elsewhere, itās clear theyāre changing how they do things. Weāll see how that works out.
Marc Kohn, Barrett Sallee leave Bleacher Report, other cuts made [updated]