Meanwhile, PAC12 cant get a deal with DirecTV.
Could AT&T walk away from the Pac-12 Networks (and take DirecTV with it)?
The terms of the AT&T deal were not released. But according to a timeframe laid out two years ago by commissioner Larry Scott, the contract expires this summer ā every facet of it.
That left two options:
- The Pac-12 and AT&T double down on their partnership, with a DirecTV carriage agreement as the centerpiece.
- The parties end their relationship ⦠and any chance of the Pac-12 Networks being shown on DirecTV for the foreseeable future.
A middle ground ā a continuation of purgatory for the Pac-12 ā wasnāt an option, based on comments by networks president Mark Shuken.
Shuken was asked in March about the looming expiration of the AT&T deal:
āThe AT&T sponsorship works very well for both entities. The fact that DirecTV does not carry the networks does not work for us, and weāre not inclined to treat those as separate initiatives.
āWeāre hopeful that DirecTV will choose to launch the networks the way everyone else carries the networks. But I would rather work with another wireless partner than an entity whose television partner doesnāt choose to carry the networks.ā
(Hello, T-Mobile?)
Shuken told The Hotline on Wednesday that the Pac-12 Networks are in active negotiations to extend their partnership with AT&T through the 2018-19 sports season.
Carriage on DirecTV for the networks is not part of the discussion, however.
āWeāve isolated the conversation to one of continuing the current terms with U-verse alone,ā he said, āinstead of continuing the conversation about DirecTV.ā