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Alabama, Gonzaga men's basketball teams to appear on trading cards
ONIT Marketing is producing trading card series featuring Alabama and Gonzaga men's basketball players through NIL agreements.
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Alabama and Gonzaga men’s basketball players have agreed to respective trading card deals with ONIT Marketing through the use of their names, images and likenesses. Both programs will be featured in 10,000 packs of trading cards, which will retail for $12.99.
“We’re just rolling out Gonzaga right now,” ONIT Marketing co-founder Sheridan Hodson said Monday in a phone interview. “The packs are coming off our printers actually right as we’re talking.”
The packs featuring the Bulldogs will be available this week. Hodson said the Crimson Tide’s trading card packs will likely be available in the middle of next week.
ONIT Marketing CEO Chad McCloud said nine players in the Alabama trading card series will be considered signature players.
“We’ll have two cards for all nine signature guys, a regular card and a signature card,” McCloud said. “We’re looking to have a coach card and a mascot standard card, a mascot metallic, kind of special card and then I really want to do like a Quinerly brothers duo card.”
Fifth-year senior guard Jahvon Quinerly leads Alabama’s reserves with 18.3 minutes per game, while junior guard Jaden Quinerly has appeared in 10 games this season.
ONIT Marketing has worked with the recently announced NIL collective Yea Alabama, the university’s “official name, image and likeness entity,” for the Crimson Tide’s trading cards. The company had previously worked with the now-defunct collective High Tide Traditions, which supported Alabama athletes’ NIL opportunities but whose website and social media accounts are now offline with the launch of Yea Alabama.
McCloud said ONIT Marketing had a call scheduled this week with Rosauers Supermarkets regarding the distribution of the Gonzaga men’s basketball trading card packs. The trading cards will also be available online.
Yea Alabama is assisting ONIT Marketing with finding local retail partners, according to McCloud.
“Our deals are almost identical,” Hodson said. “We try to pay the athletes $4 a pack [total].”
McCloud said Gonzaga’s players have already been paid, even though the trading cards are still in production.