A recruit posted it, it was one of the recruiting graphics they send out to recruits. They sent it to a bunch of guys apparently. The "Heisman Hood" thing is supposed to be them showing how hip and cool they are by using slang like that, instead of "Heisman House" it's "Heisman Hood." It just comes off lame and try hard, like if I were to walk up to a high school kid and say, "Hey man, that run was nice, no cap" or some other weird kid slang shit right now. It's just lame.
EDIT I was wrong, the kid's last name was Hood. So it was just Heisman with his name lol