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Alabama's efforts to humanize the coach is paying off in a big way
TUSCALOOSA, Ala. ā Nick Saban wants you to know that heās having a great time.
He doesnāt just want you to know it, but everyone in college football and recruits as well ā especially recruits.
If you havenāt noticed thereās a been a decided change in the way Saban is being portrayed by the University of Alabama, both in marketing and strategic well-being of the school that has grown leaps-and-bounds since the coachesā arrival.
āHappy Sabanā may be going a little too far, but youāre definitely seeing him smile more.
Whatās not to feel good about? He just won his sixth national championship. Another contract extension is done. Not only has Saban established the standard that every other college football program is trying to meet, but all-time as well.
Can you be demanding and happy at the same time? Itās Saban latest challenge, but when you have Kobe Bryant dropping by you know things are going well.
Itās training camp, so Saban is in his element. This is when the process is at its zenith, when thereās nothing but football and being around the game 24/7 for a month, from sunrise to long past sunset each and every day.
It doesnāt get any better than that for a football junkie.
āYouāve got to understand why you play this game,ā senior linebacker Christian Miller said. āYou play it because you love it or you play it for the lifestyle. If you play it because you love it, this should be a fun time of the year. All youāre doing is playing football, and if you look at it like this is the sport you played growing up that you love it shouldnāt be too hard. If itās a job, it is.
āBut as long as you maintain your body, youāre smart about it, you go in there with a good, positive mindset, it should be fun. Youāve got all your brothers around you. Youāre in the dorms. Itās just a fun time ā for most of us. As long as you love the game it should be fun.ā
Miller gets it and his coach. Heās one of those guys who can go a whole day and never leave the football building, and thatās before the latest round of improvements including a dinning area thatās nicer than most restaurants.
āI really love it when I hear players say something like that,ā Saban said.
Think of it for a moment. Think of the thing you love more than anything outside of family, and then about what it would be like to be surrounded by it every day.
And then imagine that youāre the best at it.
Whatās different this year is that the fans are being brought along more than ever before. Like a lot of other big college football programs Alabama has its own video department, photographers (the photo with this story was shot by someone from Alabama Athletics) and graphic designers who are capturing every moment behind the scenes.
It used to be that the only thing Alabama filmed was practice, so the coaches could better evaluate the players. Nowadays you pretty much have to assume thereās a camera on you.
"We don't even pay attention to them,ā junior linebacker Anfernee Jennings said. āWe just try to pretend they aren't even there and try not to let them be a distraction and do what we do."
What theyāre capturing is a lot more than the human element.
Every time the public sees players working with strength and conditioning coach Scott Cochran theyāre also getting glimpses of the state-of-the-art weight room. Shots from the training room, the pools with the waterfalls, the stadium, the locker room, etc., show off the athletes, but also the entire program.
āI think thereās a lot of things about our program that may be brought to light that are real positives,ā Saban said. āYou know we have great people here. We have great players. We have a great support staff ā¦
āWe have a career development program. We have great nutrition program. We have a great medical staff. Weāve got a good group of coaches who do a great job of teaching and developing players, which is sort of been the history around here in terms of the number of guys that had great success here. Thereās a lot of good things about that, and we donāt mind that sometimes it gets brought to light.
Of course the primary reason for doing so is recruiting, yet one of the added benefits is that Alabama has absolutely crushed the talk and speculation about how much longer Saban might coach.
Sabanās been telling people for years that heās not close to giving it up. Now heās showing them.
Ten years ago we never would have gotten a glimpse of Saban zipping around his driveway in a small go-cart. Heās allowed ESPN to film a
Noontime Basketball Association game, one of his staples of the offseason. Nothing seems to be off-limits any more.
āI donāt really ignore it, which maybe is an issue because there may be some bleeps in there every now and then,ā Saban said.
One of the great stories thatās been told behind the scenes for the past decade is about how much fun Saban has taking the freshmen out on his boat before the start of fall camp. If you were watching the first episode of āTraining Days: Rolling with the Tide,ā you figured out that thereās a whole collection of swim trunks on the bottom of Lake Tuscaloosa from the players getting thrown from their innertubes.
It happens so often that the Sabans have a stockpile on swimwear thatās regularly replenished.
But the smile on Sabanās face told the story.
Thatās fun.
Playing football is fun.
The process is hard work, but is fun.
Winning is fun.
And no one is better at it.
Why fun Nick Saban has become the latest selling point of the Crimson Tide - Bama Central
TUSCALOOSA, Ala. ā Nick Saban wants you to know that heās having a great time.
He doesnāt just want you to know it, but everyone in college football and recruits as well ā especially recruits.
If you havenāt noticed thereās a been a decided change in the way Saban is being portrayed by the University of Alabama, both in marketing and strategic well-being of the school that has grown leaps-and-bounds since the coachesā arrival.
āHappy Sabanā may be going a little too far, but youāre definitely seeing him smile more.
Whatās not to feel good about? He just won his sixth national championship. Another contract extension is done. Not only has Saban established the standard that every other college football program is trying to meet, but all-time as well.
Can you be demanding and happy at the same time? Itās Saban latest challenge, but when you have Kobe Bryant dropping by you know things are going well.
Itās training camp, so Saban is in his element. This is when the process is at its zenith, when thereās nothing but football and being around the game 24/7 for a month, from sunrise to long past sunset each and every day.
It doesnāt get any better than that for a football junkie.
āYouāve got to understand why you play this game,ā senior linebacker Christian Miller said. āYou play it because you love it or you play it for the lifestyle. If you play it because you love it, this should be a fun time of the year. All youāre doing is playing football, and if you look at it like this is the sport you played growing up that you love it shouldnāt be too hard. If itās a job, it is.
āBut as long as you maintain your body, youāre smart about it, you go in there with a good, positive mindset, it should be fun. Youāve got all your brothers around you. Youāre in the dorms. Itās just a fun time ā for most of us. As long as you love the game it should be fun.ā
Miller gets it and his coach. Heās one of those guys who can go a whole day and never leave the football building, and thatās before the latest round of improvements including a dinning area thatās nicer than most restaurants.
āI really love it when I hear players say something like that,ā Saban said.
Think of it for a moment. Think of the thing you love more than anything outside of family, and then about what it would be like to be surrounded by it every day.
And then imagine that youāre the best at it.
Whatās different this year is that the fans are being brought along more than ever before. Like a lot of other big college football programs Alabama has its own video department, photographers (the photo with this story was shot by someone from Alabama Athletics) and graphic designers who are capturing every moment behind the scenes.
It used to be that the only thing Alabama filmed was practice, so the coaches could better evaluate the players. Nowadays you pretty much have to assume thereās a camera on you.
"We don't even pay attention to them,ā junior linebacker Anfernee Jennings said. āWe just try to pretend they aren't even there and try not to let them be a distraction and do what we do."
What theyāre capturing is a lot more than the human element.
Every time the public sees players working with strength and conditioning coach Scott Cochran theyāre also getting glimpses of the state-of-the-art weight room. Shots from the training room, the pools with the waterfalls, the stadium, the locker room, etc., show off the athletes, but also the entire program.
āI think thereās a lot of things about our program that may be brought to light that are real positives,ā Saban said. āYou know we have great people here. We have great players. We have a great support staff ā¦
āWe have a career development program. We have great nutrition program. We have a great medical staff. Weāve got a good group of coaches who do a great job of teaching and developing players, which is sort of been the history around here in terms of the number of guys that had great success here. Thereās a lot of good things about that, and we donāt mind that sometimes it gets brought to light.
Of course the primary reason for doing so is recruiting, yet one of the added benefits is that Alabama has absolutely crushed the talk and speculation about how much longer Saban might coach.
Sabanās been telling people for years that heās not close to giving it up. Now heās showing them.
Ten years ago we never would have gotten a glimpse of Saban zipping around his driveway in a small go-cart. Heās allowed ESPN to film a
Noontime Basketball Association game, one of his staples of the offseason. Nothing seems to be off-limits any more.
āI donāt really ignore it, which maybe is an issue because there may be some bleeps in there every now and then,ā Saban said.
One of the great stories thatās been told behind the scenes for the past decade is about how much fun Saban has taking the freshmen out on his boat before the start of fall camp. If you were watching the first episode of āTraining Days: Rolling with the Tide,ā you figured out that thereās a whole collection of swim trunks on the bottom of Lake Tuscaloosa from the players getting thrown from their innertubes.
It happens so often that the Sabans have a stockpile on swimwear thatās regularly replenished.
But the smile on Sabanās face told the story.
Thatās fun.
Playing football is fun.
The process is hard work, but is fun.
Winning is fun.
And no one is better at it.
Why fun Nick Saban has become the latest selling point of the Crimson Tide - Bama Central
