📡 What's Behind the Big 12's Record Distribution of $426 Million; What's Next for the League - Sports Illustrated

[SEC Sports]

What's Behind the Big 12's Record Distribution of $426 Million; What's Next for the League

Bob Bowlsby and board chair Lawrence Schovanec acknowledged a "dip" in perception and financial "bumps" in the road, but both project a promising future for the Big 12.

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