
Most U.S. Exhibition Execs Think āTraditionalā Moviegoing Has Less Than 20 Years as āViable Business Model,ā According to New Survey
More than 50% of U.S. movie theater exhibition executives say they believe "traditional moviegoing" has less than 20 years as a viable business model.

More than 50% of exhibition executives polled in a new survey believe that the ātraditional cinema experienceā has less than 20 years remaining as a viable business model.
The poll, conducted by analyst and author Stephen Follows in collaboration with exhibitor news outlet Screendollars, surveyed 246 U.S.-based executives in the film industry to give their opinions on the theatrical landscapeās recovery after COVID pandemic lockdowns, flexible release windowing and the future of the business amid streamingās prominence.
When asked āHow long do you expect the traditional cinema experience to remain a viable business model?ā, roughly 55% of exhibition executives stated that they believed it had less than 20 years, giving other available answers such as āless than five years,ā āfive to 10 yearsā or ā10 to 20 years.ā