No matter how weak that regular season schedule looks, they will have to beat two very good teams to win it all. The B1g is a very top heavy conference, which is not their doing. You could make the same criticism of the ACC in recent years. That kind of stuff comes and goes. This year we get good marks for having UT and UGA on our schedule, since UT is ranked. Just a little ways back we were getting criticized for UT and Florida in the same season.
Personally I like the idea of playing nine conference games in all the Power 5 conferences. That would level out the playing field somewhat.