📡 Sports Licensing Revenue reports for fiscal year 2016 has Bama at #3

Max

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1. University of Texas – 60.7

2. Michigan – 55.6

3. Alabama – 52.5

4. Ohio State – 49.91

5. Wisconsin – 49.9

6. Oklahoma – 46.6

7. Michigan State – 41.7

8. Tennessee – 41.4

9. Tie – University of Minnesota and Iowa – 41.1

10. Florida State – 40.5

11. Kentucky – 40.1 (Thank God for a good basketball program)

12. LSU – 40

13. Washington – 39.7

14. Georgia – 38.1

15. Florida – 34.4

16. Tie – Texas A&M and Penn State – 37.5

17. Auburn – 37.2

18. Kansas – 35.7

19. Oregon – 35.6

20. Arkansas – 31.9

21. Oklahoma State – 31.9

22. South Carolina – 31.6

23. Arizona – 29.9
 
How is UCLA or USC not up there?

USC is private, so they may not give out their data.

Last I checked, Southern Cal wasn't a CLC partner institution.

@planomateo is right here. Their not affiliated with CLC. UCLA, on the other hand, normally ranks in the mid 20's to the mid to high 30's.

One might ask the question how many football fans (male) are willing to buy/wear powder blue?

Seriously though, UCLA is just in a different ballpark than the other schools. IE: There's around a 350,000 difference in attendance at games versus Bama per year. It makes sense when you start thinking about a $40 dollar shirt as an arbitrary example. That's 14 million in revenue alone.
 
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