I see the "I dont want politics in my sports or entertainment" argument almost daily, yet the same people I see that from (most of the time - and I'm talking about everyday life, not here) say that while also LOVING it when a sports figure, celebrity, etc. espouses a similar opinion that they hold. It's not "I dont want politics to invade sports." It's really "I dont want politics I dont agree with to invade sports."
There is the some truth to that.... Which is what makes the whole thing super ironic for ESPN.
I'm gonna go ahead and generalize for shits sake... Because I think there's a lot of truth to it... Liberals aren't big sports fans. Not here in CO. They're hippies, outdoorsy hikers/skiers, and intellectuals. For instance my GF is a liberal and I've heard her time and time again tell me how awesome these athlete's taking a "stance" is but I'm 1000% sure I've never one time seen her watch ESPN. Played HS sports but not 1 time has she made time to watch any game on her own. She would tweet or facebook any pro political sports add in a fake backing of those stances but never would she actually support ESPN, buy a jersey, or go to a game. So in reality it appears she cares but the support stops on the internet... Just as most "causes" seem to now a days.
Point being their political activism happens to be geared towards a non-sporty crowed.... And turns off the sporty crowd... Just my two cents.