Six weeks ago the new ESPN contract began with basketball. This fall, it'll be football under that umbrella as well.
We'll see a revenue increase for the conference as a whole.
A few days ago I saw a national commentator make a statement about how broke Mizzou's athletic department was overall. That was on the heels of them receiving a 60 million dollar donation a few days prior‒they didn't know.
Now add the expected additional revenues from the new contract...Mizzou isn't broke anymore. They were struggling, yes.