It stems from him chiding Bama fans last season that they should be rooting for Auburn in the NCAA's. Jermaine had a literal meltdown on his social media sites that forced him to close them for awhile. His "look at how clean and respectful I am with my comedy" took a flyin' leap those few weeks...and it was all directed at Bama fans.
Personally, his bit is a lot like "Whatcha talkin' bout Willis." That was funny for one or two episodes of Diff'rent Strokes, but like Jermaine's bit it was old and worn out quickly. That said, what room do I have to criticize what others find entertaining?
NOW, someone scolding me for not rooting for Auburn? At that point we've got an issue.