You have to wonder if these people spending $10 for a beer (and buying many) are living in the now and going to have anything when it comes time to retire. My daughter and I ate at Moes Original BBQ before the game and I got a Blue Moon bottle and it was $6.50. I about couldn't freaking believe it. Maybe I'm out of the game these days, but I thought that was crazy, so I would never pay $10 for one, no matter what was happening. I don't need or want one that bad.