TerryP
Staff
ANN ARBOR -- Still confused about the Michigan football program's new general admission student ticket policy?
The athletic department has you covered -- with a virtual guide.
Michigan posted all the details of its new student ticket policy on its official web site Wednesday, including a re-branding of the prime first-come, first-serve seats near the field.
Starting at 7 a.m. on gamedays (for noon and 3:30 p.m. kickoff times), students can line up in a designated queue area for general admission seating. Students may line up at 11 a.m. for games beginning later than 3:30 p.m. The best seats in the student area -- the lower 22 rows in four of the five sections, except the section reserved for the band -- are now known as: "H, O, K and E."
Sound familiar?
The student entrance will be at Gate 10. The new "student queue" line will run from the stadium heading north on Greene Street.
Students will not be allowed to camp out overnight prior to the day of a game.
Once the students are lined up, they will select from a series of designated "chutes," which correlate with one of the four different student section areas, to stand in. The students will then be given wristbands to show which section they'll be sitting in.
All seats will be handed out based on the students' position in line. First come, first serve. Once all of the "H, O, K, E" wristbands are given out, students will then be given general admission tickets for the remaining seats in the section.
Three hours prior to kickoff, students who were in line early enough to receive wristbands will be permitted to head to their section.
The new general admission policy, and a 23 percent hike in overall cost, was introduced in April by the Michigan athletic department.
This is a sharp contrast to the old "reserved seating" policy Michigan used to implement for students on gamedays.
Michigan athletic director Dave Brandon has said the new policy is geared toward getting the student section full prior to kickoff each Saturday -- something that was a major issue for Michigan last season.
"If you pay a price for a ticket, how much of an investment are you making in that ticket?" Brandon said at the time. "We did a study to find out what other schools are charging for student tickets, because maybe we're too low. Maybe one of the reasons students aren't showing up is because they feel like they haven't made enough of a significant investment in the ticket.
"That wasn't our motivation. Our motivation was to get the students into the seats and be there to support the team."
The athletic department has you covered -- with a virtual guide.
Michigan posted all the details of its new student ticket policy on its official web site Wednesday, including a re-branding of the prime first-come, first-serve seats near the field.
Starting at 7 a.m. on gamedays (for noon and 3:30 p.m. kickoff times), students can line up in a designated queue area for general admission seating. Students may line up at 11 a.m. for games beginning later than 3:30 p.m. The best seats in the student area -- the lower 22 rows in four of the five sections, except the section reserved for the band -- are now known as: "H, O, K and E."
Sound familiar?
The student entrance will be at Gate 10. The new "student queue" line will run from the stadium heading north on Greene Street.
Students will not be allowed to camp out overnight prior to the day of a game.
Once the students are lined up, they will select from a series of designated "chutes," which correlate with one of the four different student section areas, to stand in. The students will then be given wristbands to show which section they'll be sitting in.
All seats will be handed out based on the students' position in line. First come, first serve. Once all of the "H, O, K, E" wristbands are given out, students will then be given general admission tickets for the remaining seats in the section.
Three hours prior to kickoff, students who were in line early enough to receive wristbands will be permitted to head to their section.
The new general admission policy, and a 23 percent hike in overall cost, was introduced in April by the Michigan athletic department.
This is a sharp contrast to the old "reserved seating" policy Michigan used to implement for students on gamedays.
Michigan athletic director Dave Brandon has said the new policy is geared toward getting the student section full prior to kickoff each Saturday -- something that was a major issue for Michigan last season.
"If you pay a price for a ticket, how much of an investment are you making in that ticket?" Brandon said at the time. "We did a study to find out what other schools are charging for student tickets, because maybe we're too low. Maybe one of the reasons students aren't showing up is because they feel like they haven't made enough of a significant investment in the ticket.
"That wasn't our motivation. Our motivation was to get the students into the seats and be there to support the team."
