🏈 Michigan athletic department 'catfishes' its own athletes

[PhillyGirl]

http://www.usatoday.com/story/sport...nti-teo-michigan-catfishing-athletes/1884615/

... athletic director Dave Brandon recounted how the school hired a pair of consulting firms to monitor how university student-athletes were behaving on social media tools like Facebook and Twitter.Writes Rachel Lenzi of the Toledo Blade:

"One of the two consulting groups … utilized a young, attractive woman to go online and contact student-athletes. Did anyone take the bait? Some of them did, and established contact online with her. The unnamed woman turned over to athletic department officials posts and comments that were made, and the names of student-athletes. During a presentation to Michigan's student-athletes regarding social media awareness, the athletic department introduced the woman to the student athletes."​

Although Brandon did not mention any student-athletes by name, he did say that some of the comments on Facebook were "wholly inappropriate."
As Matt Hinton of CBSSports.com notes, Michigan coach Brady Hoke spoke about Michigan's plan earlier this month before a number of high schools coaches:

"Before [a consultant] came in, we gave him 20 Facebook accounts of guys on our team … Well, two months later we're in a team meeting and we're on the topic of what you put out there in the cyber universe. You should have seen 115 guys when that young lady – she was hot, now; a very, very nice-looking young lady – when she walked into that meeting room, and the guys looking at each other. Because some of them didn't use their heads when communicating back and forth with that young lady."
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