🏈 Let's say Alabama chooses to put sponsors logos on the jersey. Which company would you want?

[rammerjammer]

You know how car mirrors have lights on them and will cast a light on the ground of the logo of the automobile? Audi and a few others do that. I could see Bama having a light system and can broadcast that onto the field and then you could change field advertisements on the field game to game. Quarter to quarter...etc.

 

[OldPlayer]

You know how car mirrors have lights on them and will cast a light on the ground of the logo of the automobile? Audi and a few others do that. I could see Bama having a light system and can broadcast that onto the field and then you could change field advertisements on the field game to game. Quarter to quarter...etc.

That’s exactly what broadcasters do now. They can project a logo onto a portion of the field that only people watching on TV can see. It’s not really there but people watching on TV see it. It’s called Virtual Advertising. It doesn’t interfere with players’ vision.

Virtual advertising in sport: Smarter strategies for brand engagement

 

[bama alum]

That’s exactly what broadcasters do now. They can project a logo onto a portion of the field that only people watching on TV can see. It’s not really there but people watching on TV see it. It’s called Virtual Advertising. It doesn’t interfere with players’ vision.

Virtual advertising in sport: Smarter strategies for brand engagement

Yep, you can see that any time you turn on a hockey game. Ads are all over both the boards and the ice.